Category: Charity

After the Grenfell Tower Fire: Communities Coming Together

In the wake of the Grenfell Tower fire, the initial shock was felt worldwide. People from countries all over were amazed at how unprepared the developers of the building were in terms of safety and fire prevention, and how easily this disaster could have been prevented. Following this event however, volunteers and donation began to pour in for the survivors who have lost their homes, and communities banded together in order to give all that they could. This showed just how impactful togetherness and community foundations dedicated to helping can be.

These foundations are established to support those in need, and bring communities together in the wake of tragic events. With a wealth of knowledge about the areas in which they operate, community foundations are able to direct contributions from outsiders to where they will make the biggest impact, as well as ensure that this support is continued, rather than ending after media coverage has died down.

In the case of the Grenfell Tower fire, people were left without homes, food, and clothing, prompting thousands of United Kingdom citizens to search for the best foundation to donate to. Many turned to the London Community Foundation and the Evening Standard Dispossessed Fund, which has since raised £1,775,000 on behalf of those who were affected by this disaster. Through donations and grants, these foundations are planning on working tirelessly until each victim is identified and well taken care of.

Like many fundraisers, the efforts of those who wish to contribute begin to subside once the cameras leave and media coverage slows. It’s a sad reality that occurs very often. Without people being reminded daily that the victims of tragedies suffer long after donations are received, they will stop supporting them. That is not to say that they stop caring, but rather, the foundations instilled to help these victims are left with little to work with. The London Community Foundation however, wishes to end that trend.
The LCF plans to assist with relocation, replacement of possessions, and grief counselling, working with communities all over London to ensure everyone affected by the fire is cared for, and receives the proper goods and support they need to get back on their feet. This shows just how beneficial community-based foundations can be following disastrous events that leave individuals stricken with grief, having lost items and endured emotional trauma.

Kevan Casey

Promoting Your Charity Through Social Media

Social media presents the potential for you to expose scores of people to your charity. According to the Pew Research Center, nearly seven in ten Americans use social media. Nearly 68 percent of Americans spend time on Facebook.

However, your charity is by far not the only resident on social media. Your charity’s missions and calls for help compete for attention with content featuring vacations, graduations, political and social gripes, comments on sporting events and photos and videos of performances and celebrations, just to name a few.

In fact, the Adobe Digital Index reported that, in 2014, online searches drove four in ten visits to charitable websites. Only three percent of the traffic came via social media.

This doesn’t mean social media has no place in your charity’s strategy for fundraising good works. Its effectiveness depends on why and how you employ it.

Telling the Story

Ultimately, donors want proof or assurance of your charity’s positive impact.

According to Share America, public relations firm Waggener Edstrom found that more than half of online supporters of nonprofit were motivated by compelling stories. When crafting these narratives, your beneficiaries should play the leading role. For example, feature a homeless person or family who moves into a new home built by the charity. An animal shelter might show a disheveled, abandoned, sick dog being restored to health.

Words can communicate, but photographs and especially video carry impact. According to the American Marketing Association, video will drive approximately 85 percent of search traffic on social media sites by 2019. The power of visuals drives this search and viewing behavior. As reported by Nonprofit Technology Network, psychologist Albert Mehrabian’s study revealed that nonverbal methods account for 93 percent of communication. That is because your mind’s processing of visuals can run 60,000 times faster than processing of text.

Report and Interact

Users of social media can receive alerts and news immediately, directly from you and before it appears on some news service’s reports. In fact, your posts from a disaster area, a fund-raising event or other place where you’re in action can feed traditional media outlets. They can also motivate followers and viewers into action, especially if they see current or recent scenes of damage, victims or your staff or volunteers delivering relief.

With video or other messages, you can thank your individual volunteers and donors. These gestures, seen by their friends, followers and others, may motivate their continued efforts for your charity and those you help. You may even engage page visitors by responding to their comments, answering questions, or simply thanking them for their comments and visiting your page.

A Vast Network

With social media comes a ready audience for your content – “friends,” “followers” and others in your social media networks. Many in your network likely share your interests, views, passions and concerns. As a result, these social media relationships foster receptiveness to your charity’s message and calls for action.

Additionally, those with whom you interact can share your charity and its cause with their friends and followers, allowing your message to flow through many branches and travel many paths quickly. You might even start a Facebook “group” based on your charity or some special cause and encourage friends to do likewise.

Call To Action

To catch attention, employ direct, short, and specific calls to action. These may include, “Share this page,” “Purchase your tickets now” for the event you’ve described, “Drop off your coats at (location),” and “Donate now,” among others.

Track the responses so that you can update your calls. For instance, if you’re inviting people to attend an event, post the number of tickets remaining. For fundraising, inform viewers on the progress and the amount needed to reach the goal. You might say something like, “We only need $1,000 to cross the finish-line.”

Do not rely on solely or even mainly on social media as your portal for calls to action. Social media content should foremost cultivate relationships. That is, you tell the story of your charity and those blessed by it. Social media users learn about your charity’s call, values and plans.

Further, emails, in-person encounters, and other direct communications with donors may prove more effective in fundraising.

Ultimately, social media should constitute one component of your charity’s overall approach. In particular, recognize its power in building trust and relationships with the public. Don’t ignore, though, the other ways you can communicate and elicit support for your charity’s needs and those you serve.

Kevan Casey community

Promoting Healthy Neighborhoods for Healthier Neighbors

The idea that it “takes a village to raise a child” is an African proverb that has been quoted time and time again as a way to describe the power and impact that having an entire group to reinforce and back up the lessons learned as a child grows. While the expression itself refers to the growth of children specifically, the notion itself is universal. People are happier and more productive in a community environment, and new studies are showing that community support can even make people healthier.

In the same way that it “takes a village to raise a child,” it could also be argued that it takes a healthy village to make a healthy person, as living in an atmosphere that promotes positive activities can in turn, positively impact the individual. A healthy community is one that understands that health is more than just the lack of disease but rather an entire lifestyle and ideology. The latest County Health Rankings release, which uses more than 30 different factors to measure the health of almost every county in the country, shows a shocking depiction of what health across the nation really entails. When it comes to America, clinical health care efforts only accounts for 20% of our overall health with the other 80% coming from a combination of both economic and social measures like education, housing, employment, the environment, and more. It’s clear that, in order to put ourselves on the correct path to healthier citizens, we need to rethink how we’ve always thought about health.

If we lived in a world that put the focus on building healthier communities instead of focusing solely on the need to produce efficiently and earn money, imagine what life could be like. If we worked on creating positive change for the betterment of society within our own communities first, how much better could we make the world?

Fortunately, there are things you can start doing right now to improve your community. If you’re looking for little ways to create a better world, here are just a few ways you can begin to make a difference.

  • Work on building a safe community.
    • Healthy communities are communities where everyone feels safe and secure, so look for ways to improve that safety. Organize a neighborhood watch or look for ways to assist your local law enforcement.
  • Build positive infrastructure.
    • Healthy communities provide services to help meet the needs of the people. Look for ways to help improve that infrastructure; design a new playground or dog park for your community where people can convene and enjoy fresh air and exercise.

Building healthy communities to help promote healthier lifestyles for healthier neighbors is a great first step in the effort to creating a more positive, healthy, wholesome world.


Kevan Casey children in charity

Teaching Your Children About Charity

Charity organizations are important aspects of our lives. For example, 20% of New Yorkers rely on food charities just to get through the day. No matter what the situation may be, practicing philanthropy and giving back is part of our social responsibility as citizens. As children are the future of the world, it is important that their knowledge is utilized to the maximum peak. Encouraging children to practice philanthropy at a young age will allow them to grow into responsible and caring citizens, while knowing they are doing the right things to contribute to a positive world.

Donate Old Stuff

One of the best ways to teach children about charities is to encourage them to be apart of them. An example of getting children involved in charities is to pick one that they can contribute to, such as Salvation Army or Purple Heart. Encourage your children to go through their old toys and clothing that they may not wear or use anymore. Once you and your children have compiled some things you can donate, take your children along with you to the donation center. On your field trip, explain to them why you’re doing this and how it will help others have clothing, toys, and things that they typically wouldn’t be able to afford.

Encourage Thrifting

Another way to help children understand charities for the needy, is by encouraging them to recycle. We already spoke about donating their old things to people who may need them much more. Allow your children to see where many people have to shop by taking your children to Goodwill or  Salvation Army. You can also teach your children a good lesson by hosting a charity yard sale, where you’ll be able to sell your personal items and donate to a good cause. This will allow your children to appreciate the value of the things that they own, and encourage them to think about those who are not as fortunate.

Volunteer Events

Encouraging your children to volunteer is also a great way to get children involved in philanthropy. Kids learn best when they are participating in hands-on activities. For example, helping clean up a community park or volunteering to serve at a local food bank will allow your children to see the good that they give back to the local community. Signing up for 5k run/walks are also a great way to raise money for local charities and organization, while participating in family fitness activities.

Encourage Kids to be Social

As mentioned, children learn and understand best when they are able to participate in activities. Taking your children to retirement homes to volunteer and socialize is a great way to teach kids about becoming great individuals. Many elderly people become bored, lonely, and are at risk of depression, however children are great talkers. It will also allow them to work on their communication and social skills. Taking children to animal shelters is also a great way to give back and allow children to learn responsibility. Encourage your children to donate some pet food and toys, while allowing them to engage with the animals. Teaching kids to be social at a young age is a crucial step for them to becoming empowering in the future of the world.

Kevan Casey community

How to Contribute to Your Community

Being an active member in your local community not only positively defines your character, but benefits the well being of those around you who may be less fortunate. Certain aspects like education, poverty alleviation, and proper medicine and healthcare are all human rights that should be given without question. However, many people do not have access to such things. Doing your part, whether global or local, can make a difference.

Search for events being held in your area. Newspapers, radio stations, and television ads all promote local fundraisers, the causes of which can benefit a number of organizations. Things like blood drives, concerts, flea markets, and clothes drives can all generate income or donations that go toward a good cause.

Never shy away from volunteering your own time. If you have a day to spare, donate your time and effort into something that benefits the less fortunate. This can include anything from walking dogs at your local animal shelter, to cooking in the kitchen of a homeless shelter, though these are just general ideas.

Research things that need the most help in your area. For example, if you live in a heavily industrialized city that harbors very little plant life, give a day to planting trees or gardens. Even if there isn’t an organization in your area that does such a task, grab a few friends or locals interested in that cause to help, and start your own good deed for the day. Another example may be underfunded schools in your community that cannot afford certain necessities. In this case, generating a large group of people to spend their own money on things like pencils, books, paper, and calculators could help tremendously.

An aspect of community involvement that many people may already be taking part in without knowing is shopping locally. Buying from local vendors that do not have chains of stores around the country obviously helps them build revenue, but also creates a sense of community by having a variety of people from your area run businesses. This can add a feeling of uniqueness to your town as well, as it may not be overflowing with Walmart’s, Olive Gardens, or other large chains.

Organizing your own fundraiser or event, as previously mentioned, may be the most fulfilling way to contribute to your community. Again, look for anything your area may be lacking in for ideas. This can include building playgrounds for children, of raising funds for an already existing organization. Whatever the cause, getting many locals involved can greatly increase the money raised, as well as create a closeness among the people contributing.

Community involvement and donating any time of yours that can be spared is a selfless, morally righteous act that can go much further than providing fulfillment. By joining or starting a team effort to do good, you can not only help others, but also build a community in an area that may not need a boost in morale.

4 Veterans Charities That Truly Give Back

Kevan Casey

A common misconception today is that all charities who advertise themselves as helping United States veterans give all of their funds directly to those veterans and their families. Unfortunately, this is not true. Some organizations, like the National Veterans Service Fund, pay more to solicitors than they do to the actual intended recipients of their charities, with many filing improper or inaccurate IRS reports. Luckily, there are those who truly aid in veterans readjusting to civilian life, dealing with post-traumatic stress, and recovering from injuries sustained on the battlefield. Below are just a few of many whose efforts greatly benefit those who risked their lives in the name of the United States.

AMVETS National Service Foundation

Spending almost 73% of all of their expenses on programs and services, AMVETS opened its doors in 1948 with the goal to give veterans the benefits they deserve, and help them re-acclimate to the life of a standard civilian. Some of their services include running thrift stores to serve veterans and raise funds for them, offer scholarships for those seeking to continue their education, and contribute to work in hospitals and health care facilities specializing in work with veterans.

Fisher House Foundation

Losing a family member in the armed services is no easy task. That is where the Fisher House Foundation comes in. Helping families of deceased or injured veterans for over 25 years, this organization provides housing for relatives near every major military medical center in the United States to allow them to be near their beloved veteran while they undergo treatment, or services for those whose veterans have passed on. With an astounding 91% of their expenses going directly towards their programs and services, Fisher House is able to help approximately 10,000 families per year during their time of need.

Operation Homefront

As of January 2014, there were roughly 50,000 homeless veterans in the United States, making up 8.6% of the homeless population within the country. Operation Homefront in San Antonio, Texas aims to reduce that number as much as possible, providing food, moving assistance, transportation, home goods, and financial assistance to veterans and their families experiencing such hardships. CharityWatch regards them as veterans’ best options in times of emergency, and to no surprise. 92% of their earnings are spent on the good of the veterans.

Wounded Warriors Family Support

Different from the Wounded Warrior Project, the Wounded Warriors Family Support is an organization specializing in assisting the loved ones of injured veterans. This charity offers retreats for these families as a way of relaxing during times of stress, while also caring for the veterans themselves through several programs. Some of these include welding programs in coordination with the United Auto Workers Union and Ford, as well as a respite program for the caregivers of injured veterans, with 83% of their income being directly contributed to these services.

If you are interested in learning more or donating to any one of these truly beneficial charities, simply click on the names above to visit their websites.

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